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Batching Content: 9 Steps How to Efficiently Plan & Produce Your Blog Posts

Do you find it difficult to build a solid blog? Writing blog posts takes time, you know that, but it would be so great to speed up the process a little bit, right? When bouncing from task to task, it’s a struggle to find your creative flow while writing quality posts and staying consistent as well. But you can make this happen with a streamlined process. 

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What is Batching Content?

Do you meal prep for the entire week? Whether you do or don’t, you know how it works, right? On a Sunday afternoon, you prepare all the meals for the week to come. It makes it easy during the week when you and your family don’t have much time to cook a healthy meal. 

When prepping your meals, you basically batch the cutting, cooking, and preserving your food. You don’t prepare a whole meal by taking out your cooking essentials, making your food, getting it in the freezer, doing the dishes, putting everything away again, and then moving on to the next meal. That would be crazy and so time-consuming. No, we batch these tasks in meal prepping. 

We can do the same when writing blog posts. A good first step is setting aside dedicated blocks of time to focus solely on the different tasks in creating content. Grouping similar tasks together can help you harness your creative energy more effectively. Instead of switching between different types of blogging tasks, you can dive deep into writing, designing, or sharing your blog content.

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Why Do It? The Benefits of Batching Blog Content

If you are ready to boost your productivity and elevate your blogging tactics, batching content is a strategy worth exploring. As a blogger looking to crank up your productivity and consistency, harnessing the power of batching blog content can be fantastic for your online presence. Let’s explore the benefits of adopting a content-batching approach to your blogging routine.

Increased Productivity and Efficiency

Focusing on creating the different parts of your blogging task list during several dedicated sessions can improve your productivity and save time. Picture yourself researching keywords, crafting headlines, and sourcing images in several creative flows. By streamlining your process and batching blog content, you avoid constantly switching tasks, leading to increased efficiency.

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Consistent Content Quality

Maintaining a high standard of quality in all your posts becomes easier when you batch your content. By avoiding interruptions, you get the chance to dive deep into your research, polish your writing, and ensure a consistent voice in all your blog posts. This method not only boosts the quality of your articles but also helps you stay on track with your blogging schedule, ensuring a steady stream of engaging posts for your audience, whether you schedule ahead of time or publish right away.

Time-Saving Benefits

By grouping similar tasks together through content batching, you will save time in the long run. Tasks such as creating content outlines, scheduling social media posts in advance, and setting specific blocks for drafting your content can help you make the most out of your blogging time. Content batching can significantly improve productivity and free up time for other essential blogger duties.

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How to Batch Your Content – A Step-by-Step Guide

Now that we know what batching content actually is and why we do it, it’s time to put it all into practice. Here are the steps to batch your blog content. 

1. Brainstorming Ideas

Start by jotting down topics that resonate with you and your readers. Consider current trends, common questions in your niche, and areas where you can offer unique insights. 

Brainstorming allows for creativity to flow and helps you generate a pool of ideas to work with during the batching process. Remember, understanding what your audience is searching for is key to crafting engaging and relevant blog content.

In addition to sitting down and having a brainstorming session, you can always write ideas down on the go too. Most handy is having an app, like Airtable or even your notes app on your phone.

2. Doing Keyword Research

Once you have your list of ideas, delve into keyword research to identify high-potential keywords to incorporate into your blog posts. 

Tools like Keysearch or Google Keyword Planner can assist in discovering relevant keywords that have decent search volume and low competition. Leveraging the right keywords will enhance your blog’s visibility and attract organic traffic. 

I like to use Keysearch for my keyword research. Besides finding relevant keywords I can put in my draft, I see what LSI words I need to have in my post and so much more.

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3. Creating Outlines

The next step in writing blog posts is creating an outline. Batch-creating outlines is a clever strategy for optimizing your blog post production process. By sketching out the structure and main points for multiple posts in one productive session, you can streamline your workflow. 

This not only saves you time but also helps maintain a consistent tone and direction across your content. So, next time you sit down to outline your posts, consider tackling them in batches for maximum efficiency and coherence.

4. Blog Post Drafting

When it comes to writing your blog post drafts, some prefer to batch this process, too, while others find more value in focusing on one post at a time. I myself don’t batch this part of creating blog posts at the moment, but I can see the value in it. Hopefully, in the future, I’ll be in the position to batch my drafts as well.

Each approach has its merits, so it’s crucial to determine which method aligns best with your productivity style and content quality. The key is to strike a balance between efficiency and quality, ensuring that your content resonates with your audience and meets your standards.

5. Uploading Drafts in WordPress

Once you have finalized your blog post content, log into your WordPress dashboard to upload and format your posts. Batching this task could look like copying and pasting your drafts from Google Docs to WordPress. 

This task is perfect for batching because it saves time and allows you to focus solely on the task at hand without interruptions. You’ll have a bunch of blog posts ready to format and publish!

Already setting your categories will give you a good overview of what content you have ready to publish.

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6. Finding and Adjusting Images

After you have uploaded your blog post drafts in WordPress, it’s time to find your images. Visuals play a significant role in your blog posts. They can engage your audience, enhance readability by breaking up long pieces of text, and even clarify your message. Make sure to choose high-quality and relevant images in order to make your blog posts visually appealing.  

Platforms like Unsplash or Pexels offer a vast library of free images to choose from. Plus there are many paid services, like Ivorymix, my go-to for quality photos

Remember to optimize images for web use, like using Tinypng, to improve page loading speed and overall user experience, and add your ALT text for your visually impaired readers.

Next on our blogging to-do list is linking. When you strategically incorporate credible links within your blog posts, not only will it add value to your content but it will also work wonders for boosting your website’s SEO ranking. It strengthens your blog as a trusted source in your niche and at the same time, it will enriche your content. 

When linking to external articles, you want to make sure they have a good reputation and authority within their niche. For internal linking, I love the plugin Link Whisper. It gives me suggestions to the right blog posts either within the same category (which is preferable to build content clusters) or throughout my whole blog. It even points me to the text in my blog post where I can link my other posts. 

Take some time once your drafts are in WordPress to look for external and internal links. With Link Whisper I link my own posts when I format, but finding external links is a great task to batch.

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8. Setting Meta Descriptions

It’s time to dot the i’s and cross the t’s! We are going to craft some compelling meta descriptions to entice our potential readers to click on our blog posts in Google. Keep them concise, informative, and reflective of your content to improve click-through rates and drive organic traffic to your blog. 

I use a free version of a plugin called Rank Math for this. It is a powerful SEO plugin that I highly recommend. It helps me optimize my content effectively and gives suggestions for improving my website’s visibility in search engines.

9. Proofreading and Scheduling

Before scheduling or hitting the publish button, take the time to thoroughly proofread your blog posts for grammatical errors, typos, and readability. Alternatively, you can use tools like Grammarly or Hemingway Editor.

I suggest taking some time away from your post and then read your blog post out loud. That way you’ll pick up on the flow of your writing and whether you get your point across by using clear language. Keep an open mind and put yourself in the shoes of your reader. 

When all is clear, and you are happy with the post, you can schedule it or hit publish! 

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My Final Thoughts

You’ve read all about the essence of batching blog content, it’s the ultimate time-saving hack for bloggers. We’ve learned the benefits: increased productivity, enhanced creativity, and a smoother workflow. 

Let’s take a quick look again at what you can batch for your blog content creation:

  1. Brainstorming ideas
  2. Doing keyword research
  3. Creating outlines
  4. Blog post drafting
  5. Uploading drafts in WP
  6. Finding and adjusting images
  7. Finding links
  8. Setting meta descriptions
  9. Proofreading and scheduling

Now, it’s time to take action. Don’t hesitate to start implementing batching yourself. It’s all about efficiency and optimization. You can start slow, like I did. 

Once you have a list of blog post ideas, begin by researching their keywords and outlining your topics. Next, dive into creating multiple drafts in one sitting and work your way down the list. Start by batching two blog posts, for example, and build out your batching tasks from there.

Embrace the power of batching and build a solid blog on the double! If you want to learn how to incorporate batching into your blogging routine, keep an eye out for the next blog post. 

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